CLIENT: BUTTERNUT BOX
Re-engaging Butternut Box ambassadors with a more rewarding digital experience
A delightful dashboard
I redesigned the dashboard as a central hub where ambassadors could track their referrals, manage rewards and access branded educational resources
Referral tools, earnings summaries and educational content encouraged deeper interaction
Playful brand imagery added warmth and personality
Discovery research and prototype testing shaped the dashboard structure and content hierarchy
Empowering self-service
A new earnings module enabled ambassadors to manage rewards independently
Ambassadors could redeem credits, donate to charity or apply them to future purchases
Testing validated that ambassadors could easily complete key tasks without support
Transformed an under-utilised portal in to an engaging participation hub
Ambassadors now manage referrals, earnings and rewards independently
Eliminated support dependency for account management
Increased engagement while reducing operational burden
Eleanor Broderick